My name is Hal Newman.

When I started TEMS (Team EMS/Equipe EMS), I was a paramedic and the director of an innovative municipal Emergency Medical Service in Cote Saint-Luc, Quebec. TEMS was to be my consulting venture in the world of emergency health services and community care. It didn’t work out that way.

The market quickly discovered I have a remarkable talent for crafting powerful stories that resonate deeply with their intended audiences. I went from writing proposals to create community care paramedic services to creating compelling presentations and content for clients ranging from small emergency management consultancies to multi-national corporations to state governments.

That I have this talent shouldn’t come as a surprise to anyone who knows me well. I was born into a family where stories are very important. My mother is an artist, my late father an academic and a writer, my late grandmother an award-winning author of historical non-fiction, my sister a copywriter and speech writer…

As a paramedic, writing narratives was a key part of my day-to-day existence. I listened attentively to my clients and did my very best to tell their stories for them upon arrival at the ER. To be able to integrate all of our observations – clinical, environmental and personal – into a high-impact attention-capturing presentation helps fulfill our role as an advocate for our patients as they continue their journey along the continuum of care.

TEMS has evolved over the years to incorporate more service offerings however we have always remained true to our core values. Do the right thing.  Take on projects with meaning because life is short and fragile and shouldn’t be wasted on churning out crap. Connect the dots that need to be connected regardless of whether or not there’s something in it for us. Provide real value and always work in a collaborative manner even when that means forging unlikely partnerships.

Living right on the border between Quebec and Vermont means I understand the realities of marketing products and services on both sides of the line. And that is essential if you have clients in either Canada or the United States. My understanding of what works for your particular audience can make all the difference between enormous success and choosing the wrong words or phrase. This kind of tried-and-true knowledge allows us to consistently deliver reliable, high-end advertising for local and regional clients.

We work with clients ranging from tiny to enormous. We’re good if yours is the corner office – or if you work out of the cab of your tractor. We’ve got boots for mud – and a taste for dirt roads.

We dress up well for meetings in midtown. We’re likely to arrive bearing the gift of cappuccino – and maple syrup.

Drop us a line. We’ll talk.

Be well. Practice big medicine.*


*Big Medicine = the right people working together at the right time will be Big Medicine. I’ve been saying ‘Be well. Practice big medicine’ for as long as I can remember. It is my own very personal version of ‘Sawu Bona’, the Zulu greeting which means ‘I see you’… I see all of you, I see your good works, I see the difference you are making in the world.