IPS Therapeutique (IPST), Director of Marketing and Business Development (2013-present) – Sherbrooke QC

IPST is a Contract Research Organization dedicated to the preclinical evaluation of the efficacy and safety of new drugs using validated and highly predictive models – with a strong cardiovascular focus. IPST has a 24,000 square-foot state-of-the-art purpose-designed laboratory and office complex located in Sherbrooke, Quebec – in close proximity to Montréal, Québec, Burlington and Boston. Online at http://www.ipstherapeutique.com

– Oversee all marketing & business development activities, including advertising, public relations, social media, online presence, collateral, and industry events;
– Accelerate development of successful sales network featuring compressed sales cycle;
– Develop new material and increase brand recognition within the industry;
– Choreograph connections with media, advertising, and industry partners;
– Manage development, implementation, and metrics of marketing plans and campaigns;
– Craft marketing material, including presentations, study outlines, etc;
– Report on all marketing activity and results; and
– Analyze current market conditions and competitor activities.

National Emergency Management Resource Center (NEMRC) Group on Facebook, Community Moderator (2007-present)

The National Emergency Management Resource Center (NEMRC) is a management consultancy focused on the needs of emergency management/emergency services agencies, organizations and corporations.

NEMRC’s capabilities include:

Community engagement and organization liaison services
Social media for emergency management/emergency services
Network accelerants
Marketing and development
Support for entrepreneurs
Speakers’ bureau and subject matter expertise across a broad spectrum of emergency management issues, including fully-inclusive emergency preparedness & community paramedicine.

Other projects:

Helped Beaufort County SC (population 162,000) EMS/Fire re-structure and re-vitalize (2010-2011)

Crafted social media strategy, including website design for the Nevada Statewide Mass Fatality Preparedness Initiative (2010)

Subject matter expert with RAM & Associates for the Tennessee Department of Health’s EMS DVD-based training program (2009-2010)

Provided near-real-time situational awareness for multiple U.S. agencies and NGOs for Hurricanes Harvey, Irma, and Maria (2017), SuperStorm Sandy (2012), Hurricanes Gustav and Ike (2008), Hurricane Earl (2010), the ice storm that impacted the American Midwest (2009), the terror attacks in Mumbai (2008), and the earthquake in Haiti (2010)

Helped Ketchikan AK develop, execute and evaluate a fully-inclusive emergency preparedness plan and conduct a full-scale cruise ship disaster exercise (2009)

Subject matter expert with the Strategic Emergency Group for a pandemic influenza exercise for Suffolk County NY (population 1.5 million) Dept of Fire, Rescue and Emergency Services (2009)

Member of team of facilitators and Managing Editor, Final Report for the U.S. Department of Health and Human Services (HHS) in partnership with the U.S. Department of Homeland Security (DHS) Working Conference on Emergency Management and Individuals with Disabilities and the Elderly. Sponsors of the conference included HHS’ Administration on Developmental Disabilities, the Administration on Developmental Disabilities (ADD), Administration on Aging (AoA), Office on Disability, Family and Youth Services Bureau, Children’s Bureau, Substance Abuse and Mental Health Services Administration (SAMHSA), Administration for Children and Families (ACF), the Social Security Administration (SSA), and DHS’ Office for Civil Rights and Civil Liberties. (2006)

Selected clients:

Baker Engineering (Pittsburgh PA) – homeland security/emergency management

CRA (Alexandra VA) – homeland security/emergency management

Centers for Disease Control (Atlanta GA) – simulation

Convergence Communications (St Louis MO) – software

EAD & Associates (Brooklyn NY) – homeland security/emergency management/special needs

ideas@Disney-MGM Studios (Orlando FL) – creative

Immersion Studios (Toronto ON) – simulation

MPL (Buckhannon WV) – software

Montgomery County (Pennsylvania) – simulation

Paratus (Buckhannon WV) – homeland security/emergency management

Penn State University Center for Community & public Safety – homeland security/emergency management

Pipe & Piling Supplies (Montreal QC) – construction

RAM & Associates (Lexington NY) – homeland security/emergency management

State of Alaska – homeland security/emergency management

State of Florida – homeland security/ emergency management

State of Louisiana – homeland security/emergency management

State of Missouri – homeland security/emergency management

State of Nevada – homeland security/emergency management

State of New York – homeland security/emergency management

State of Tennessee Department of Emergency Medical Services

Strategic Emergency Group (New York NY) – homeland security/emergency management

The Mahila Partnership (Salem MA) – humanitarian

Wakefield Brunswick (Tampa FL) – homeland security/emergency management